It’s time for a makeover! We are changing our look and your shopping experience.

The Iconic Boulevard is under new local ownership and she is destined to return to her former days of glory and stardom. The Boulevard team is striving to bring you the best in family entertainment, shopping and dining. While we are in transition, know that our Shopping center operations team is here to serve you and your family and friends, in the local tradition and high standards that you have become accustomed.

We’re Changing!

The Boulevard now boasts a new softer color scheme that emphasizes the beautiful architecture of her time, midcentury modern. Our improvements will include a full-scale exterior renovation and expansion of the front entrance to include a number of new casual dining restaurants with a cozy outside seating area for great people watching. Our new landscape design and beautiful regal Date Palms line the parkway and lead the way to many changes to come. Our changes will set the stage for a one of a kind place to mingle, socialize and enjoy a day with your family. It doesn’t matter whether you are a local or just visiting our fine city! We are changing, just you wait and see!