The times are a-changing. Just ask the folks at The Boulevard, a local shopping center that has been a part of the Las Vegas community for years. The area recently underwent renovation, making significant improvements to the appearance of the shopping center, as well as updating the stores. With such enhancements also comes opportunities for community gatherings, and that’s one of the biggest differences between The Boulevard and any other mall. It’s more than just a two-dimensional shopping destination; it’s a community hub bringing people together.
The Boulevard has partnered with several organizations, such as The Reading Rangers, Desert Springs Hospital, Las Vegas Latin Chamber of Commerce, Cox Communication, and Las Vegas Metro, to host a variety of fairs and events. Such events include reading programs, health fairs, back to school fairs, and community service events, some of which make a return regularly. RTC hosts regular meet-ups at The Boulevard, right in front of J.C. Penney. Other regular events include the Antique Auction, which takes place every Thursday, and the famous magician/mystifier, Dixie Dooley, performs on Sundays. Moreover, one of the enhancements to the center includes a large, outdoor seating area, making a great place for people to relax and socialize.
This community hub has a little something for everyone, families included. They succeed in bringing different people from various cultures together, and not many shopping centers can say that. In addition, The Boulevard is the first to make 28,000 square foot Goodwill Center an anchor at their mall. This Goodwill also has a Career Connection Center, a non-profit that helps job seekers with counseling, training, and workshops for free. It’s opportunities like this that reinforce The Boulevard as a strong force in the community.
Right now, The Boulevard is rather busy. It was a site for early voting in the presidential election, and just finished hosting a Clip for the Cure event for Breast Cancer Research. Taking a classic shopping destination, keeping many of its popular treasures while adding brand new and popular stores, all while maintaining their events…it’s nothing short of special. The Boulevard visitors are in for a treat every time they go.